How you can get perfect fit jeans and save a bundle...

Design - delivery - fulfilment: we've got that. So why not put the customer first..? That's how the "Tailor on Tap", concept was born. And the ever increasing ability of home PC's brings a personal tailor to your home.

Plus of course the well founded suspicion that mass produced jeans lacked any design input from the people that really mattered: the customers. Many shoppers feel they are swept aside by store buyers who invented so called fashion trends for all the wrong reasons. The proof that these crystal ball persuaders of mass consumerism get it wrong more times than right are the perennial bargain sales. Old ill fitting mistakes out - new possible trends in? Only a bargain when it fits, and most of them don't.

I'm me - an individual. Not a norm...

It rapidly became obvious that you the discerning buyer was really saying you wanted freedom, the liberty and free choice of materials, style and cut, combined with expert tailoring. The human norm or average doesn't exist - we are all individual. Small, medium and large or even worse unisex one size fits all was patently not invented for the convenience of the customer - but probably the reverse. Even worse, an overwhelming majority were not exactly happy walking around as human billboards, promoting someone else's distinctly over advertised and promoted initials. Quite rightly they reasoned that excessive PR and advertising and old fashioned manufacturer - wholesale - retail distribution, imposed excessive overheads. And it doesn't take much thought to realise that in the end the customer pays: hyped designer initials, fat advertising budgets, mistakes and all...

So why not do it better..?

We used the Internet - and did just that. The Fabs-Magic brand is an amalgamation of Internet expertise and a revived famous brand of jeans made entirely in the UK in Wales. The Gentlefolk brand of the 70's was famous for unusual design styles and perfect fit. Now a refurbished workshop and a small group of highly skilled ladies have decided to expand that well deserved reputation by making one off custom made jeans to order. You can experience that same perfect fit, with trendy designs and style choice as well as having the reassurance that we use the very best in locally produced materials. Small quantities of standard fit jeans are still made for local sale in Cardiff. But, we are all geared up to get you into tailored custom made jeans which fit exactly everytime and everywhere. We also have set the prices to be very attractive.

Custom jeans made in the UK - and starting at £35. We'll even make them for him as well !

All our prices are simple and straightforward and stated inclusive of VAT. There is therefore nothing to add apart from the regional postal or courier delivery to your home. Costing a little more to Europe, Australia and the USA .

The South West of Wales is currently a depressed area of the UK - but in good shape for the future none the less because of a large pool of well trained and industrious denim crafts people eager to please and fit custom jeans to your figure.

Just one plea: Tour around this site - and then, well - then give us an order. Whether at home or abroad it makes sense to support our industry in Wales. We can promise you will not be disappointed. The only bad news is that our growing popularity amongst current and recommended clients means it takes us 3 weeks at least to make your custom fit jeans. In busy periods this can be up to 4 weeks. But with your help and trust we will continue to consolidate and expand.

And if we goof and your trousers don't fit ?

We guarantee to use the ultimate care in manufacturing your trousers. That we should goof is unlikely as the measurements are checked independently by three different people during the process. With highly skilled craftsmen even the little mistakes you may make with measurements are immediately obvious. Because our custom jeans are a one off precisely to your sizes we cannot issue refunds. We will contact you however, with any doubts and queries straight away by e-mail. We do guarantee that your pants will be as you ordered to very fine tolerances.